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User experience plays a very big role while converting a Customer to buy the Product. Making customer happy and satisfied while scrolling through the site and watching products details page is very import. If you are a Premium brand then you will to focus on the layout and the representation of your products to the customers. And must have the idea that how you are showing your products. People are now days very choosy with their choices there are number of things available in the market and, to stand out. You will need to Stand Out
User Experience (UX) I think you are familiar with this term. User Experience and Satisfaction plays very important part for converting customer to buy and become a part of your brand. What people thinks that which customer is more easy to convert NTB or Active?. Yes this is a important question and the answer will depend on your brand status and how you represent your brand as.
Customization makes your website more dynamic and trust full and also a bit interesting for your target customers to show some interest and try on you!